Privacy policy

Effective date: 1st October 2026
Last updated: 1st October 2026

Anikah London (“Anikah”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, purchase our jewellery, book a consultation, request a quotation, use our services, interact with our social-media accounts or otherwise communicate with us.

This policy applies to personal information relating to our customers, prospective customers, website visitors and individuals who communicate with us.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR) and other applicable data-protection legislation.

1. WHO WE ARE

The organisation responsible for your personal information is:

Anikah London

For the purposes of UK data-protection law, Anikah London is the data controller of the personal information we collect and process, unless otherwise stated.

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

2. INFORMATION WE COLLECT

Depending on how you interact with Anikah, we may collect the following categories of personal information.

Information you provide directly to us

This may include:

• full name;
• title;
• postal address;
• delivery address;
• email address;
• telephone number;
• billing information;
• payment information;
• jewellery preferences;
• ring size and measurements;
• design preferences;
• gemstone and diamond preferences;
• engraving or personalisation details;
• photographs you provide;
• appointment and consultation details;
• order history;
• repair and alteration history;
• information contained in communications with us;
• information provided when making an enquiry or complaint; and
• any other information you voluntarily provide.

Information relating to your jewellery

For bespoke and high-value jewellery orders, we may record information relating to:

• your chosen design;
• CAD designs;
• approved specifications;
• diamond or gemstone details;
• laboratory certificates;
• metal type;
• ring size;
• measurements;
• engraving;
• manufacturing requirements;
• repairs;
• resizing;
• warranty information; and
• other information necessary to fulfil or maintain your jewellery order.

Payment information

Payments may be processed by third-party payment providers.

Where payment is processed through a third party, we may receive limited information such as confirmation of payment, transaction reference, payment status and relevant billing information.

We do not ordinarily store complete payment-card details on our own systems.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address;
• browser type;
• device type;
• operating system;
• approximate location derived from your IP address;
• pages visited;
• date and time of visits;
• referring website;
• interactions with our website; and
• other technical or analytical information.

This information may be collected through cookies and similar technologies, subject to your cookie preferences and applicable law.

3. HOW WE USE YOUR INFORMATION

We may use your personal information to:

• respond to enquiries;
• arrange consultations;
• provide quotations;
• process and manage orders;
• source diamonds and gemstones;
• manufacture bespoke jewellery;
• arrange repairs and resizing;
• process payments;
• arrange delivery and collection;
• communicate with you about your order;
• provide customer service;
• manage complaints;
• maintain appropriate business and financial records;
• comply with legal and regulatory obligations;
• prevent fraud and other unlawful activity;
• protect our business and customers;
• improve our website, products and services;
• understand how customers interact with our website;
• analyse website performance;
• measure marketing effectiveness where legally permitted;
• communicate with you about Anikah’s products, services and events where permitted;
• manage our social-media presence; and
• establish, exercise or defend legal claims.

We will not use your personal information for purposes that are incompatible with the purpose for which it was originally collected unless permitted or required by law.

4. OUR LAWFUL BASES FOR PROCESSING

Under the UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract

We may process your information where necessary to enter into or perform a contract with you.

For example, when you:

• place an order;
• purchase jewellery;
• commission bespoke jewellery;
• request a repair;
• request resizing; or
• arrange delivery.

Legal obligation

We may process information where necessary to comply with a legal or regulatory obligation, including accounting, taxation, fraud prevention and other legal requirements.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

This may include:

• operating and improving our business;
• maintaining customer records;
• improving customer service;
• protecting our business against fraud;
• maintaining website security;
• understanding customer interactions;
• managing our website;
• handling complaints;
• recovering debts; and
• establishing or defending legal claims.

Consent

Where required by law, we will ask for your consent before processing your information for a particular purpose.

Where processing is based on consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect processing carried out before consent was withdrawn.

5. MARKETING

We may send you information about Anikah, including jewellery, collections, events, consultations, offers and services where we are legally permitted to do so.

Depending on the circumstances, we may contact you by:

• email;
• telephone;
• SMS;
• post; or
• other electronic communication methods.

We will comply with applicable direct-marketing and electronic-communications laws.

You can unsubscribe from marketing communications at any time by:

• using the unsubscribe link contained in an email;
• contacting us directly; or
• using another unsubscribe mechanism we provide.

Opting out of marketing will not prevent us from sending essential service communications relating to an existing order, payment, delivery, repair, appointment or other transaction.

6. ANIKAH ON INSTAGRAM, FACEBOOK AND TIKTOK

Anikah maintains social-media accounts and may operate profiles or pages on platforms including:

• Instagram;
• Facebook; and
• TikTok.

These platforms are operated by independent third-party companies and have their own privacy policies and terms.

When you interact with Anikah through these platforms, the relevant platform may collect and process information about you independently of Anikah.

This may include information about:

• your profile;
• your interactions with our content;
• comments;
• messages;
• likes;
• shares;
• follows;
• engagement with advertisements;
• device information;
• IP address;
• approximate location; and
• other information collected by the platform.

The platform’s processing of your information is governed by its own privacy policy and terms.

We may receive information that you choose to provide to us through these platforms, for example where you:

• send us a direct message;
• comment on our content;
• enquire about jewellery;
• respond to an advertisement;
• participate in a promotion; or
• otherwise communicate with us.

We may use that information to respond to your enquiry, provide customer service, manage an order or otherwise communicate with you.

Please do not send payment-card details, passwords or other highly confidential information to us through social-media direct messages.

7. SOCIAL-MEDIA LINKS AND EMBEDDED CONTENT

Our website may contain links to our social-media accounts or, where applicable, embedded content from social-media platforms.

Simply following a link to Instagram, Facebook or TikTok will take you away from the Anikah website and onto the relevant third-party platform.

The relevant platform may then process information about your visit in accordance with its own privacy policy.

Where we use embedded social-media content, widgets, plugins or similar technologies that store or access information on your device, we will implement them in accordance with applicable cookie and privacy requirements.

Where consent is legally required, such technologies will not be activated until the relevant consent has been obtained.

8. GOOGLE ANALYTICS

We use Google Analytics to understand how visitors use our website and to help us improve the website and customer experience.

Google Analytics may collect information including:

• approximate location;
• browser and device information;
• pages visited;
• how visitors arrived at our website;
• interactions with the website;
• session information;
• technical information; and
• information relating to website usage.

Google explains that its standard Analytics implementation can collect user numbers, session statistics, approximate geolocation and browser/device information, and may use a first-party cookie to distinguish users and sessions.

Google Analytics is used for analytical purposes and is not intended by Anikah to identify you personally.

Where cookies or similar technologies used by Google Analytics require consent under applicable law, we will seek your consent before activating them.

Google also provides consent-management functionality designed to allow website operators to obtain and respect users’ choices.

Google may process information on servers located outside the UK. Where applicable, international transfers will be handled using an appropriate lawful transfer mechanism.

You can find further information about Google’s privacy practices in Google’s own privacy documentation.

9. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

These may include:

Strictly necessary cookies

These cookies are required for the website to operate properly, including functions such as security and basic website functionality.

These cookies may be used without consent where they fall within the applicable legal exemption.

Analytics cookies

We may use analytics technologies, including Google Analytics, to understand how visitors use our website and improve its performance.

These cookies will only be used where the required consent has been obtained.

Marketing and advertising technologies

If we use advertising or tracking technologies provided by platforms such as Meta or TikTok on our website, these may be used to measure advertising performance, understand interactions with advertisements or provide relevant advertising.

Such technologies will only be activated where the required consent has been obtained.

We will not represent a technology as “strictly necessary” where it is being used for advertising or behavioural tracking purposes.

UK rules generally require prior consent for non-essential cookies and similar technologies, including tracking technologies and social-media technologies used for tracking.

Our cookie banner should therefore allow visitors to:

• accept optional cookies;
• reject optional cookies; and
• manage their preferences.

Continuing to browse the website does not, by itself, constitute consent to non-essential cookies.

10. THIRD-PARTY COOKIES AND TECHNOLOGIES

Third-party services used on our website may place cookies or use similar technologies.

These may include, depending on the services currently enabled on our website:

• Google Analytics;
• Meta technologies associated with Instagram and Facebook;
• TikTok technologies;
• website hosting and security providers;
• payment providers; and
• other website functionality or marketing providers.

The precise cookies and technologies used may change as our website and services develop.

We will review our cookie configuration periodically and update our cookie information where necessary.

11. META — INSTAGRAM AND FACEBOOK

If Anikah uses Meta technologies on its website, such as Meta Pixel or other Meta Business Tools, these technologies may allow information about interactions with the Anikah website to be shared with Meta.

Depending on the configuration, this may include information about:

• website visits;
• pages viewed;
• interactions;
• device information;
• IP address;
• advertising interactions; and
• other information associated with the relevant technology.

Such technologies may be used for purposes including advertising measurement, conversion measurement and improving the effectiveness of advertising.

Where these technologies require consent under applicable law, we will obtain consent before they are activated.

Meta may process information as an independent controller or, depending on the relevant processing activity and legal arrangement, in another legally applicable capacity.

Please refer to Meta’s own privacy documentation for information about how Meta processes personal information.

Important: this section applies only to Meta tracking technologies that Anikah actually has installed or uses on its website. Maintaining Instagram and Facebook accounts alone does not mean that Meta Pixel or other Meta tracking technologies are installed on the Anikah website.

12. TIKTOK

If Anikah uses TikTok tracking or advertising technologies on its website, including TikTok Pixel or other TikTok Business Tools, information about interactions with the website may be shared with TikTok.

Depending on the configuration, this may include:

• website interactions;
• pages visited;
• device information;
• IP address;
• advertising interactions;
• conversion information; and
• information used to measure advertising performance.

Where consent is required under applicable law, we will obtain consent before activating these technologies.

TikTok may process information in accordance with its own privacy policy and applicable terms.

Important: maintaining an Anikah TikTok account does not by itself mean that TikTok Pixel or other TikTok tracking technologies are installed on our website.

13. WHO WE SHARE YOUR INFORMATION WITH

We do not sell your personal information.

We may share information with trusted third parties where reasonably necessary to operate our business, fulfil your order, provide services or comply with legal obligations.

These may include:

• diamond and gemstone suppliers;
• jewellery manufacturers;
• CAD designers;
• casting houses;
• goldsmiths;
• setters;
• polishers;
• engraving specialists;
• assay offices;
• laboratories;
• payment providers;
• banks;
• accountants;
• professional advisers;
• IT and software providers;
• website hosting providers;
• CRM providers;
• email and communications providers;
• Google and its relevant service providers where applicable;
• Meta, where relevant to the services or technologies we use;
• TikTok, where relevant to the services or technologies we use;
• delivery and courier companies;
• insurance providers;
• fraud-prevention providers;
• legal advisers; and
• government, regulatory or law-enforcement authorities where legally required.

We seek to ensure that information shared with third parties is limited to what is reasonably necessary for the relevant purpose.

14. INTERNATIONAL TRANSFERS

Some of our service providers, technology providers, social-media platforms or suppliers may process information outside the United Kingdom.

Where personal information is transferred outside the UK, we will ensure that an appropriate legal mechanism is in place where required by UK data-protection law.

This may include:

• a UK adequacy decision;
• the UK International Data Transfer Agreement;
• the UK Addendum to EU Standard Contractual Clauses; or
• another lawful transfer mechanism.

15. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, regulatory and reporting requirements.

Different information may be retained for different periods.

For example, we may retain:

• transaction and accounting records for the period required by applicable legislation;
• order and customer records for as long as reasonably necessary to provide after-sales support and deal with potential disputes;
• repair and warranty records for as long as reasonably necessary;
• marketing information until you unsubscribe or it is no longer required; and
• website and technical information in accordance with our cookie and analytics arrangements.

When information is no longer required, we will securely delete it or anonymise it where appropriate.

16. KEEPING YOUR INFORMATION SECURE

We take reasonable technical and organisational measures to protect personal information against:

• unauthorised access;
• accidental loss;
• destruction;
• misuse;
• alteration; and
• unauthorised disclosure.

Security measures may include access controls, authentication procedures, secure systems, encryption where appropriate and restricting access to individuals who need the information for legitimate business purposes.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security of information transmitted over the internet.

17. YOUR DATA-PROTECTION RIGHTS

Subject to certain legal conditions and exemptions, you may have the right to:

• Access — request a copy of personal information we hold about you.
• Rectification — ask us to correct inaccurate or incomplete information.
• Erasure — ask us to delete your personal information in certain circumstances.
• Restriction — ask us to restrict how we process your information in certain circumstances.
• Objection — object to certain processing, including certain processing based on legitimate interests and direct marketing.
• Data portability — request certain information in a structured, commonly used and machine-readable format where applicable.
• Withdraw consent — where processing is based on consent.

These rights are not absolute and may be subject to legal conditions or exemptions.

18. HOW TO EXERCISE YOUR RIGHTS

To exercise your rights, contact:

Email: hello@anikah.london

Please provide sufficient information to allow us to identify you and understand your request.

We may request additional information to verify your identity before responding.

We will normally respond within one month of receiving a valid request, subject to any permitted extension.

We will generally not charge a fee for exercising your data-protection rights.

Where permitted by law, we may charge a reasonable fee or refuse to act where a request is manifestly unfounded or excessive.

19. IDENTITY VERIFICATION

We may request reasonable information to verify your identity before providing personal information or carrying out certain requests.

This is intended to protect your personal information and prevent unauthorised disclosure.

We will not request more information than reasonably necessary for verification.

20. CHILDREN’S INFORMATION

Our website and services are not generally directed at children.

We do not knowingly collect children’s personal information for marketing purposes.

If you believe a child has provided us with personal information without appropriate consent, please contact us so that we can investigate and, where appropriate, delete the information.

21. PHOTOGRAPHS AND SOCIAL MEDIA CONTENT

We may photograph completed jewellery for:

• quality-control purposes;
• customer records;
• our website;
• social media;
• advertising;
• editorial content; or
• other legitimate business purposes.

We will not intentionally identify a customer in marketing material without appropriate permission where consent is required.

If you provide photographs, videos, testimonials or other content to us for publication, you confirm that you have the necessary rights or permissions to provide that material.

Where appropriate, we will obtain separate permission before using customer photographs or identifiable personal content for marketing purposes.

22. CUSTOMER TESTIMONIALS

If you provide a testimonial, review or other feedback about Anikah, we may use that feedback for marketing or promotional purposes where legally permitted.

Where the testimonial identifies you personally, we will obtain appropriate permission where required.

You may contact us if you wish to withdraw permission for future use.

23. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, including:

• Instagram;
• Facebook;
• TikTok;
• Google services;
• payment providers;
• diamond and gemstone laboratories; and
• other third-party services.

We are not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

24. DATA RELATING TO HIGH-VALUE TRANSACTIONS

Because Anikah specialises in high-value jewellery, we may need to collect and retain additional information in connection with certain transactions.

This may include information necessary for:

• identity verification;
• fraud prevention;
• payment verification;
• financial compliance;
• insurance;
• delivery security; and
• legal or regulatory requirements.

Where such information is required by law, we will process and retain it for the relevant legal period.

25. AUTOMATED DECISION-MAKING

We do not generally use personal information to make solely automated decisions that produce legal or similarly significant effects on you.

If this changes, we will provide the information required by applicable data-protection law.

26. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

• changes in legislation;
• changes to our business;
• changes to our services;
• changes to our technology; or
• changes to how we process personal information.

The latest version will be published on our website with the relevant effective date.

27. MAKING A COMPLAINT

If you have concerns about how we have handled your personal information, please contact us first:

Anikah London
Email: hello@anikah.london

28. CONTACT US

If you have any questions about this Privacy Policy or how Anikah handles your personal information, please contact us:

Anikah London

Effective date: 1st October 2026
Last updated: 1st October 2026