About Anikah
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Anikah is Proudly an Outlier
Outliers—it’s not a word you hear often, especially not in the jewellery world. But what exactly is an outlier? “A person or thing differing from all other members of a particular group or set.”
At Anikah, we embrace this concept. We are rebellious, seeing the world of jewellery through a different lens—a neurodivergent lens. That’s what sets us apart. That’s what makes us different from every other jewellery brand.
Unlike traditional jewellers, Anikah is not the descendant of a diamond or jewellery dynasty. Instead, we approach jewellery from a consumer viewpoint—because the people behind Anikah are consumers, just like you. Rather than trying to do everything in-house, Anikah assembles a bespoke A-Team of the best in the industry. Forget the ‘Jack of all trades’—we work only with Masters, ensuring your jewellery is always in the safest, most skilled hands.
Transparency
Ethics and Sustainability
Too often, vague claims are linked to unreliable and, even worse, untraceable statistics. This is often covered up by high-profile marketing that isn’t matched by any real effort to improve. This is greenwashing. Has the industry dramatically improved as it is claiming to have done? We don’t think so. And that’s because so much of the industry’s raw materials are still sourced from mines in the developing world. Where you cannot be sure of labour and environmental standards. The supply chain integrity within the jewellery industry continues to face criticism, and rightly so. Everyone Claims to Have Ethics.
Our Promise is to be Transparent About Supplier Chains Anikah’s commitment to being responsible, means robust supply chain policies for gold and diamond transparency and accountability. All of the gold used in your jewellery pieces is either recycled or, when new, certified SMO (Single Mine Origin) or Fairtrade. Your diamonds are acquired exclusively from suppliers who comply with the Kimberley Process, which ensures they are conflict-free
Charity
Charitable giving or responsible giving needed us to agree that on top of our values we needed to use some critical reflection on how to make responsible decisions to give well.
Why the detail on charitable giving?
Not only is it a continuation of our commitment to being transparent, we believe that thinking more about what it means to be charitable will enable us to give more responsibly. In turn, to give you a fuller picture of our way of thinking. We have decided to allocate 10% of available profit at the end of each operating year to the:
To help raise awareness and understanding of mental health and neurodiversity within the jewellery industry (as there is a chronic lack of acceptance within the industry, which is all the more surprising after the pandemic) – we have experienced this directly.
To assist and provide support to families that have lost everything and are classed as climate migrants due to the devastating impacts of climate change.
Mental Health and Neurodiversity
For Anikah, the terms diversity, mental health and neurodiversity are not terms used loosely to tick off HR requirements and publicity. Diversity runs through the veins of the business. Anxiety and depression and neurodiversity have been felt acutely within Anikah.
The journey of working through multiple late-stage diagnoses has given the family team the chance to learn, discuss, bond, heal and grow. Anikah was built to reflect personal journeys. The very notion of bespoke is perfect. You are on your wonderful and unique journey, just as we are. Each and every one of us is bespoke.
Anikah have a strong purpose-driven agenda, our business aims to contribute in the following areas:
Anikah will be transparent about its application of the UN goals
Quality Education
Zero Hunger
No Poverty
Clean Water and Sanitation
The team behind Anikah
Charitable giving or responsible giving needed us to agree that on top of our values we needed to use some critical reflection on how to make responsible decisions to give well.
